In which countries is Amazon present?
The American giant closed 2021 with 19 local Marketplaces: Germany (amazon.de), Australia (amazon.com.au), Brazil (amazon.com.br), Canada (amazon.ca), Egypt (amazon.eg), United Arab Emirates (amazon.ae), Spain (amazon.es), United States(amazon.com), France (amazon.fr), Netherlands (amazon.nl), India (amazon.in), Italy (amazon.it), Japan (amazon.jp), Mexico (amazon.com.mx), Poland (Amazon.pl), United Kingdom (amazon.co.uk), Sweden (amazon.se), Singapore (amazon.sg), Turkey (amazon.com.tr).
Where its leadership particularly stands out is in the United States and Europe. Such is the strength of these two regions that Amazon internally organizes its structure into three major business areas:
The 5 European countries with the largest business, which are the United Kingdom, Germany, France, Spain and Italy.
Where it includes all the other markets in which it is present.
The Audience in Europe is Immense
and still growing!
The growth in Europe is exponential and was especially accentuated by the effect of the pandemic. These are the audience and penetration figures over the total digital population that, according to Comscore, were harvested in December 2021.
Source: Comscore December 2021
There are different ways to sell on Amazon and depending on the role and strategy you choose, sales growth and profitability will be higher or lower.