{"id":3229,"date":"2022-12-29T09:35:31","date_gmt":"2022-12-29T08:35:31","guid":{"rendered":"https:\/\/www.brainycommerce.com\/levers-of-growth-data-y-advertising\/"},"modified":"2023-03-28T12:44:42","modified_gmt":"2023-03-28T10:44:42","slug":"levers-of-growth-data-y-advertising","status":"publish","type":"page","link":"https:\/\/www.brainycommerce.com\/en\/services\/levers-of-growth-data-y-advertising\/","title":{"rendered":"Data and Advertising"},"content":{"rendered":"[vc_section full_width=”stretch_row” css=”.vc_custom_1669982000891{background-color: #f9f9f9 !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}” el_class=”sec-150″][vc_row content_placement=”middle”][vc_column width=”2\/3″]

Strategy and Sales Funnel<\/span><\/h2>[vc_column_text]If you want to be successful selling on Marketplaces<\/strong> it is essential to plan the strategy that best suits our company, brand and catalog<\/strong>. It is as important as knowing and implementing the recommended sales funnel.[\/vc_column_text]
<\/div>[vc_column_text]In Brainy Commerce we manage the Amazon sales funnel as the basis of all our clients’ strategy. Thel Amazon Advertising Playbook.[\/vc_column_text]
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<\/div>[vc_column_text]Ready to Sell<\/strong>: we will do all the necessary work so that your brand<\/strong> and catalog<\/strong> are perfectly registered<\/strong> and we will keep them always updated<\/strong> and without incidents<\/strong> so that everything is “ecommerce ready”.<\/p>\n

2. Collect your demand<\/strong>: brands already have a demand generated in other channels and in their history of relationship with their consumers when they enter to sell in Marketplaces. We will make sure that when a consumer searches for you, they will find<\/strong> you and your brand<\/strong>, avoiding attacks from your competitors as much as possible.<\/p>\n

3. Control your aisle<\/strong>: it is time to compete in your category or aisle. We will deploy communication strategies to gain share<\/strong> and be available when the consumer is thinking of switching brands.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ el_class=”pl-10 pl-0-mvl”]

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The biggest and first challenge is to remain active and competitive at all times<\/strong>. In these first steps, we will help you achieve this 24\/7<\/strong> and 365 days a year<\/strong>.<\/p>\n

From here, we will implement strategies<\/strong> to:<\/p>\n

4. Maximize purchase intent<\/strong>.<\/p>\n

5. Build new customer loyalty<\/strong>.<\/p>\n

6. Nurture the funnel<\/strong>.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section el_class=”sec-150″][vc_row][vc_column]

We help you in your strategy<\/span><\/h2>Contact us<\/span><\/a> [\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” css=”.vc_custom_1669982020317{background-color: #f9f9f9 !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}” el_class=”sec-110″][vc_row content_placement=”middle”][vc_column]

The Secret is in the Data<\/span><\/h2>[\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]With our data and business intelligence platform BAIP<\/strong>, we can access all the relevant data to know the real situation of the operation and how to work to improve it.<\/span><\/p>\n

Thanks to a continual audit<\/strong> of the accounts<\/strong> of both seller and advertiser, knowing how to relate the data of each of them, we can establish the appropriate and customized funnel for your products<\/strong>.<\/span>[\/vc_column_text]

<\/div>[\/vc_column][vc_column width=”1\/2″ el_class=”pl-10 pl-0-mvl”][vc_column_text]Not only will we establish a different growth strategy<\/strong> for each sector and brand, but we will also define an action plan<\/strong> for each product in your catalog.<\/span><\/p>\n

The data will show us that the decision tree for each product is different<\/strong> and that the decision making and actions must be at that level.<\/span>[\/vc_column_text]

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Sponsored Links Platforms<\/span><\/h2>[vc_column_text]Tanto Amazon como Mercado Libre cuentan con plataformas de enlaces patrocinados cada d\u00eda m\u00e1s desarrolladas.Both Amazon<\/strong> and Mercado Libre<\/strong> have more and more developed sponsored links platforms<\/strong>. In Brainy Commece we work every day to be fully updated on them by making available to our customers all our knowledge, multiplatform and multisectorial learning.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”mt-170″][vc_column width=”1\/2″]

Amazon Ads<\/span><\/h3>[vc_column_text]We are certified specialists in Amazon’s advertising platform<\/strong>.<\/span><\/p>\n

We handle all the tools, formats and segmentations with expertise to make them available to our customers. <\/span><\/p>\n