{"id":3205,"date":"2022-12-12T11:13:55","date_gmt":"2022-12-12T10:13:55","guid":{"rendered":"https:\/\/www.brainycommerce.com\/amazon\/"},"modified":"2023-03-27T16:54:45","modified_gmt":"2023-03-27T14:54:45","slug":"amazon","status":"publish","type":"page","link":"https:\/\/www.brainycommerce.com\/en\/services\/marketplaces\/amazon\/","title":{"rendered":"Amazon"},"content":{"rendered":"[vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1669978590540{background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; el_class=&#8221;sec-150&#8243;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;]<h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-block tip-130 recoletablack\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">In which countries is Amazon present?<\/span><\/h3>[\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;pl-10 pl-0-mvl&#8221;][vc_column_text]The American giant closed 2021 with <strong>19 local<\/strong> Marketplaces: <strong>Germany<\/strong> (amazon.de), <strong>Australia<\/strong> (amazon.com.au), <strong>Brazil<\/strong> (amazon.com.br), <strong>Canada<\/strong> (amazon.ca), <strong>Egypt<\/strong> (amazon.eg), <strong>United Arab Emirates<\/strong> (amazon.ae), <strong>Spain<\/strong> (amazon.es), <strong>United States<\/strong>(amazon.com), <strong>France<\/strong> (amazon.fr), <strong>Netherlands<\/strong> (amazon.nl), <strong>India<\/strong> (amazon.in), <strong>Italy<\/strong> (amazon.it), <strong>Japan<\/strong> (amazon.jp), <strong>Mexico<\/strong> (amazon.com.mx), <strong>Poland<\/strong> (Amazon.pl), <strong>United Kingdom<\/strong> (amazon.co.uk), <strong>Sweden<\/strong> (amazon.se), <strong>Singapore<\/strong> (amazon.sg), <strong>Turkey<\/strong> (amazon.com.tr).[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1670843737444{background: #133641 url(https:\/\/www.brainycommerce.com\/wp-content\/uploads\/2022\/12\/bg-regiones-amazon-scaled.jpg?id=399) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; el_class=&#8221;sec-150&#8243; wpex_bg_position=&#8221;center center&#8221;][vc_row content_placement=&#8221;middle&#8221; typography_style=&#8221;white&#8221;][vc_column width=&#8221;1\/2&#8243;]<h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-block tip-130 recoletablack mb-40\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Amazon's regions<\/span><\/h3>[vc_column_text]Where its <strong>leadership<\/strong> particularly stands out is in the <strong>United States<\/strong> and <strong>Europe<\/strong>. Such is the strength of these two regions that Amazon internally organizes its structure into three major business areas:[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;pl-10 pl-0-mvl&#8221;]<h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-block tip-55-60 mb-50 bold\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">United States<\/span><\/h3><h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-block tip-55-60 mb-20 bold\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">EU 5<\/span><\/h3>[vc_column_text]The 5 European countries with the largest business, which are the United Kingdom, Germany, France, Spain and Italy.[\/vc_column_text]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:60px;\"><\/div><h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-block tip-55-60 mb-20 bold\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">International Expansion<\/span><\/h3>[vc_column_text]Where it includes all the other markets in which it is present.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1669979170508{background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; el_class=&#8221;sec-150&#8243;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;]<h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-block tip-130 recoletablack mb-20\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">The Audience in Europe is Immense<\/span><\/h3><h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-block tip-55-60 mb-50 bold\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">and still growing!<\/span><\/h3>[vc_column_text]The growth in Europe is exponential and was especially accentuated by the effect of the pandemic. These are the audience and penetration figures over the total digital population that, according to Comscore, were harvested in December 2021.[\/vc_column_text]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:60px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;pl-10&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;bottom&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"vcex-module vcex-icon-box vcex-icon-box-one wpex-relative wpex-flex wpex-text-left mb-20\"><div class=\"vcex-icon-box-symbol wpex-flex-shrink-0 wpex-mr-20\"><div class=\"vcex-icon-box-icon wpex-inline-flex wpex-items-center wpex-justify-center wpex-child-inherit-color wpex-text-center wpex-leading-none wpex-text-1\" style=\"color:#f07400;\"><span class=\"ticon ticon-circle-o\" aria-hidden=\"true\"><\/span><\/div><\/div><div class=\"vcex-icon-box-text wpex-flex-grow\"><div class=\"vcex-icon-box-content wpex-last-mb-0 wpex-clr\"><p>%Reach (Total digital population)<\/p>\n<\/div><\/div><\/div><div class=\"vcex-module vcex-icon-box vcex-icon-box-one wpex-relative wpex-flex wpex-text-left\"><div class=\"vcex-icon-box-symbol wpex-flex-shrink-0 wpex-mr-20\"><div class=\"vcex-icon-box-icon wpex-inline-flex wpex-items-center wpex-justify-center wpex-child-inherit-color wpex-text-center wpex-leading-none wpex-text-1\" style=\"color:#cab9a1;\"><span class=\"ticon ticon-circle\" aria-hidden=\"true\"><\/span><\/div><\/div><div class=\"vcex-icon-box-text wpex-flex-grow\"><div class=\"vcex-icon-box-content wpex-last-mb-0 wpex-clr\"><p>Unique users month (000)<\/p>\n<\/div><\/div><\/div><div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:60px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;pl-10 pl-0-mvl&#8221;][vc_single_image image=&#8221;2619&#8243;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:30px;\"><\/div>[vc_column_text text_align=&#8221;center&#8221;]<span class=\"tip-25-30\">Source: Comscore December 2021<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1670844414725{background-color: #133641 !important;}&#8221; el_class=&#8221;sec-150&#8243;][vc_row content_placement=&#8221;middle&#8221; typography_style=&#8221;white&#8221;][vc_column]<div class=\"vcex-grid-container vcex-module wpex-grid wpex-gap-20 wpex-grid-cols-1 wpex-lg-grid-cols-2 grilla3\"><div class=\"vcex-module vcex-icon-box vcex-icon-box-one wpex-relative wpex-flex wpex-text-left\"><div class=\"vcex-icon-box-symbol wpex-flex-shrink-0 wpex-mr-20\"><img decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/www.brainycommerce.com\/wp-content\/uploads\/2022\/12\/icon-flecha-w.svg\" class=\"vcex-icon-box-image wpex-align-middle\" alt=\"\" loading=\"lazy\" \/><\/div><div class=\"vcex-icon-box-text wpex-flex-grow\"><div class=\"vcex-icon-box-content wpex-last-mb-0 wpex-clr\"><p>It is estimated that across Europe, Amazon&#8217;s coverage may already exceed more than 170 million consumers.<\/p>\n<\/div><\/div><\/div><div class=\"vcex-module vcex-icon-box vcex-icon-box-one wpex-relative wpex-flex wpex-text-left\"><div class=\"vcex-icon-box-symbol wpex-flex-shrink-0 wpex-mr-20\"><img decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/www.brainycommerce.com\/wp-content\/uploads\/2022\/12\/icon-flecha-w.svg\" class=\"vcex-icon-box-image wpex-align-middle\" alt=\"\" loading=\"lazy\" \/><\/div><div class=\"vcex-icon-box-text wpex-flex-grow\"><div class=\"vcex-icon-box-content wpex-last-mb-0 wpex-clr\"><p>In the United States, its monthly audience exceeds 111 million users and reaches 70% of online shoppers.<\/p>\n<\/div><\/div><\/div><div class=\"vcex-module vcex-icon-box vcex-icon-box-one wpex-relative wpex-flex wpex-text-left\"><div class=\"vcex-icon-box-symbol wpex-flex-shrink-0 wpex-mr-20\"><img decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/www.brainycommerce.com\/wp-content\/uploads\/2022\/12\/icon-flecha-w.svg\" class=\"vcex-icon-box-image wpex-align-middle\" alt=\"\" loading=\"lazy\" \/><\/div><div class=\"vcex-icon-box-text wpex-flex-grow\"><div class=\"vcex-icon-box-content wpex-last-mb-0 wpex-clr\"><p>In Mexico they are already the 2nd Marketplace, behind <strong>Mercado Libre<\/strong>, and everything seems to indicate that we will soon see their development in countries such as Colombia, Peru, Argentina or Chile.<\/p>\n<\/div><\/div><\/div><div class=\"vcex-module vcex-icon-box vcex-icon-box-one wpex-relative wpex-flex wpex-text-left\"><div class=\"vcex-icon-box-symbol wpex-flex-shrink-0 wpex-mr-20\"><img decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/www.brainycommerce.com\/wp-content\/uploads\/2022\/12\/icon-flecha-w.svg\" class=\"vcex-icon-box-image wpex-align-middle\" alt=\"\" loading=\"lazy\" \/><\/div><div class=\"vcex-icon-box-text wpex-flex-grow\"><div class=\"vcex-icon-box-content wpex-last-mb-0 wpex-clr\"><p>If you are interested in any specific information about any of the Marketplaces, please contact us <span class=\"white-text\"><strong><a href=\"https:\/\/www.brainycommerce.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong><\/span>.<\/p>\n<\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1670845923869{background-color: #4b8e87 !important;}&#8221;][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; typography_style=&#8221;white&#8221;][vc_column width=&#8221;5\/12&#8243;]<figure class=\"vcex-image vcex-module wpex-clr\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img decoding=\"async\" width=\"2226\" height=\"2100\" src=\"https:\/\/www.brainycommerce.com\/wp-content\/uploads\/2022\/12\/img-modelos-de-negocio.jpg\" class=\"wpex-align-middle\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.brainycommerce.com\/wp-content\/uploads\/2022\/12\/img-modelos-de-negocio.jpg 2226w, https:\/\/www.brainycommerce.com\/wp-content\/uploads\/2022\/12\/img-modelos-de-negocio-300x283.jpg 300w, https:\/\/www.brainycommerce.com\/wp-content\/uploads\/2022\/12\/img-modelos-de-negocio-1024x966.jpg 1024w, https:\/\/www.brainycommerce.com\/wp-content\/uploads\/2022\/12\/img-modelos-de-negocio-768x725.jpg 768w, https:\/\/www.brainycommerce.com\/wp-content\/uploads\/2022\/12\/img-modelos-de-negocio-1536x1449.jpg 1536w, https:\/\/www.brainycommerce.com\/wp-content\/uploads\/2022\/12\/img-modelos-de-negocio-2048x1932.jpg 2048w, https:\/\/www.brainycommerce.com\/wp-content\/uploads\/2022\/12\/img-modelos-de-negocio-800x755.jpg 800w\" sizes=\"auto, (max-width: 2226px) 100vw, 2226px\" \/><\/div><\/figure>[\/vc_column][vc_column width=&#8221;7\/12&#8243; el_class=&#8221;pl-10 pr-10 modelos-negocio&#8221;]<h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-block tip-130 recoletablack mb-20\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Business<br \/>\nmodels<\/span><\/h3><h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-block tip-55-60 mb-50 bold\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">in Amazon<\/span><\/h3>[vc_column_text]There are different ways to <strong><a href=\"https:\/\/sell.amazon.es\/vender-online\/guia-para-principiantes\/\" target=\"_blank\" rel=\"noopener\">sell on Amazon<\/a><\/strong> and depending on the role and strategy you choose, sales growth and profitability will be higher or lower.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; el_class=&#8221;sec-150&#8243;][vc_row content_placement=&#8221;middle&#8221;][vc_column]<div class=\"vcex-grid-container vcex-module wpex-grid wpex-gap-20 wpex-grid-cols-1 wpex-lg-grid-cols-2 grilla3\"><div class=\"vcex-module vcex-icon-box vcex-icon-box-one wpex-relative wpex-flex wpex-text-left\"><div class=\"vcex-icon-box-symbol wpex-flex-shrink-0 wpex-mr-20\"><img decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/www.brainycommerce.com\/wp-content\/uploads\/2022\/12\/icon-flecha-w.svg\" class=\"vcex-icon-box-image wpex-align-middle\" alt=\"\" loading=\"lazy\" \/><\/div><div class=\"vcex-icon-box-text wpex-flex-grow\"><h2 class=\"vcex-icon-box-heading wpex-heading wpex-text-md wpex-mb-10\">Amazon Retail<\/h2><div class=\"vcex-icon-box-content wpex-last-mb-0 wpex-clr\"><p>Sell your products to Amazon at a concession price through its <strong>Vendor Central<\/strong> platform.<\/p>\n<\/div><\/div><\/div><div class=\"vcex-module vcex-icon-box vcex-icon-box-one wpex-relative wpex-flex wpex-text-left\"><div class=\"vcex-icon-box-symbol wpex-flex-shrink-0 wpex-mr-20\"><img decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/www.brainycommerce.com\/wp-content\/uploads\/2022\/12\/icon-flecha-w.svg\" class=\"vcex-icon-box-image wpex-align-middle\" alt=\"\" loading=\"lazy\" \/><\/div><div class=\"vcex-icon-box-text wpex-flex-grow\"><h2 class=\"vcex-icon-box-heading wpex-heading wpex-text-md wpex-mb-10\">Amazon Marketplace<\/h2><div class=\"vcex-icon-box-content wpex-last-mb-0 wpex-clr\"><p>Use Amazon as a platform to sell your products through its <strong>Seller Central<\/strong> platform.<\/p>\n<\/div><\/div><\/div><div class=\"vcex-module vcex-icon-box vcex-icon-box-one wpex-relative wpex-flex wpex-text-left\"><div class=\"vcex-icon-box-symbol wpex-flex-shrink-0 wpex-mr-20\"><img decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/www.brainycommerce.com\/wp-content\/uploads\/2022\/12\/icon-flecha-w.svg\" class=\"vcex-icon-box-image wpex-align-middle\" alt=\"\" loading=\"lazy\" \/><\/div><div class=\"vcex-icon-box-text wpex-flex-grow\"><h2 class=\"vcex-icon-box-heading wpex-heading wpex-text-md wpex-mb-10\">Digitally Native Brands (DNBs)<\/h2><div class=\"vcex-icon-box-content wpex-last-mb-0 wpex-clr\"><p>Launch <strong>own brands<\/strong> exclusively in the digital channel, specifically on Amazon, and then conquer traditional channels.<\/p>\n<\/div><\/div><\/div><div class=\"vcex-module vcex-icon-box vcex-icon-box-one wpex-relative wpex-flex wpex-text-left\"><div class=\"vcex-icon-box-symbol wpex-flex-shrink-0 wpex-mr-20\"><img decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/www.brainycommerce.com\/wp-content\/uploads\/2022\/12\/icon-flecha-w.svg\" class=\"vcex-icon-box-image wpex-align-middle\" alt=\"\" loading=\"lazy\" \/><\/div><div class=\"vcex-icon-box-text wpex-flex-grow\"><h2 class=\"vcex-icon-box-heading wpex-heading wpex-text-md wpex-mb-10\">Amazon Private Brands<\/h2><div class=\"vcex-icon-box-content wpex-last-mb-0 wpex-clr\"><p>Become a supplier of Amazon Private Brands.<\/p>\n<\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section]\n","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1669978590540{background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; el_class=&#8221;sec-150&#8243;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;pl-10 pl-0-mvl&#8221;][vc_column_text]The American giant closed 2021 with 19 local Marketplaces: Germany (amazon.de), Australia (amazon.com.au), Brazil (amazon.com.br), Canada (amazon.ca), Egypt (amazon.eg), United Arab Emirates (amazon.ae), Spain (amazon.es), United States(amazon.com), France (amazon.fr), Netherlands (amazon.nl), India (amazon.in), Italy (amazon.it), Japan (amazon.jp), Mexico (amazon.com.mx), Poland (Amazon.pl), United&hellip;<\/p>\n","protected":false},"author":6,"featured_media":2455,"parent":3211,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-3205","page","type-page","status-publish","has-post-thumbnail","hentry","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brainycommerce.com\/en\/wp-json\/wp\/v2\/pages\/3205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brainycommerce.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.brainycommerce.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.brainycommerce.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brainycommerce.com\/en\/wp-json\/wp\/v2\/comments?post=3205"}],"version-history":[{"count":13,"href":"https:\/\/www.brainycommerce.com\/en\/wp-json\/wp\/v2\/pages\/3205\/revisions"}],"predecessor-version":[{"id":3450,"href":"https:\/\/www.brainycommerce.com\/en\/wp-json\/wp\/v2\/pages\/3205\/revisions\/3450"}],"up":[{"embeddable":true,"href":"https:\/\/www.brainycommerce.com\/en\/wp-json\/wp\/v2\/pages\/3211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brainycommerce.com\/en\/wp-json\/wp\/v2\/media\/2455"}],"wp:attachment":[{"href":"https:\/\/www.brainycommerce.com\/en\/wp-json\/wp\/v2\/media?parent=3205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}